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The 3 pillars of building a website

May 14, 2021 - Good to know

by Lisa Baltes

For a business owner in today’s digital world, an online presence is essential. Even when your customers are buying in-store, the majority first turn to online search to inspire their purchase, plan the trip, or narrow down buying options.

To set up your website, all you need is a domain name, hosting, and security.

It all starts with a (domain) name

Think of your domain name as a sign pointing visitors to your location. You want to make it as easy as possible for your customers to find you online, so make sure your address is simple and memorable.

Your domain name should reflect your business and communicate what you stand for. With a descriptive name, potential customers can immediately imagine what you have to offer.

Tip: Know more about how to choose the right domain name.

Give it a virtual home (Hosting)

Your website needs to be accessible to people all over the world at all times. To be visible on the internet, every website must be hosted.

As with your offline business, you need a place to store important things. Imagine web hosting as a virtual house, where data and files can be placed like furniture and perform various functions. The server where your website is saved is owned by your hosting provider.

You can choose from a variety of hosting plans that fit your needs. Before renting space, think about how much storage you need for your files, how many visitors you expect, and whether you need a high level of support or additional features (e.g. included email hosting).

Be secure

You have put a lot of time and effort into building your website. You want to protect your website as best as possible.

To protect the exchange of data, and build trust among your customers, an SSL certificate is a necessity. An SSL certificate encrypts sensitive data such as payment details, customer information and blocks unauthorized access from third parties.

Websites without an SSL certificate are labeled as ‘not secure’ by Google. 82% of site visitors would leave a site if they saw this “Not Secure” warning, based on a survey conducted by Hubspot.

Most of domaindiscount24’s hosting packages already include an SSL certificate.

As soon as your name, hosting, and security are set, you can start customizing the content and design of your website.

You can't wait and want to start right away? You can choose to buy each of the 3 elements individually to build your website or consider domaindiscount24’s website bundles that offer everything you need in a single package.

All the best in your online journey!