The Arabic gTLD .mawqe (.xn--4gbrim) literally means 'website'
According to a study, the term 'mawqe' is used by an overwhelming majority of people living in the Middle East and North Africa. Even those having no access to the Internet refer to a 'website'. People speaking languages based on the Arabic letter like Urdu, Parisian, Arabic and Kurdish live in an area inhabited by 800 million persons. .xn--4gbrim is intended to serve all languages that use the Arabic alphabet from Morocco to India. It is a pure IDN.IDN TLD where ASCII domains are not allowed at the second level.
It will play a major role in reaching a wider user base, promote business opportunities, and above all, enhance the marketing aspect of companies by protecting their domain names and proprietary rights in their trademarks and trade names.